| Name | Aylie McDowall |
|---|---|
| emailme@ayliemcdowall.com | |
| Nationality | Australian Citizen European passport holder |
Summary of qualifications and experience
- Tertiary qualifications in multimedia and fashion design
- Eleven years design experience in multimedia and illustration
- Able to work independently and with a team, from project concept to realisation.
- Worked, lived and studied in Australia, Japan, England, Hong Kong, Singapore and Germany
- Software applications : Photoshop, Illustrator, Flash, In Design, Dreamweaver, Microsoft Office
Professional Experience
- Currently
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Freelance Designer and Illustrator
Sydney, Australia
Illustration commissions. eg. the cover of July 2009 Urban Walkabout’s Paddington, Surry Hills and CBD guides. www.urbanwalkabout.com.au. - Jun o8 - Feb 09
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Marketing designer
Truelocal - News Digital Media, Sydney, Australia
Designed all marketing material (print, mobile and web) for Truelocal. - Oct 06 – May 08
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Mobile Site Designer
News Digital Media, Sydney, Australia
Designed mobile sites, banner and print ads for News Digital Media, including News.com.au, Truelocal, Jamster, Carsguide. - Nov 05 – Oct 06
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Freelance Digital Designer
Sydney, Australia
Concept development, illustration, design, and art direction of websites and presentations.
Companies include:
- Leo Burnett: Website design for a new Canon D-SRL camera
- Orchard: Flash presentation for Huhtamaki - offline presentation
- Redsquare: Homepage flash banner for Queensland Australia
- Grey 3: Website design for Elastoplast Sport and Leuko
- Nov 04 – Nov 05
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Contract DTP Designer
London, England
Designed and implemented presentations, documentation and invitations in Word, Excel, Powerpoint and Quark for the financial sector.
Clients included Merrill Lynch, Rothschilds and Goldman Sachs. - Jun 04 – Nov 04
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Freelance Designer
Berlin, Germany
Designed logos, websites, CD covers and promotional materials.
Clients included: A Guy Called Gerald and Hannes Baptist. - May 03 – Sep 03
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Art Director – Web Design
Saatchi and Saatchi, Sydney, Australia
Full time contractor developing and designing corporate websites.
Clients included NRMA and the RTA. - Oct 02 – Apr 03
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Art Director – Web Design
Grey3, Sydney, Australia
Concept development, illustration, design, and art direction of corporate websites and presentations.
Clients included: Mitre 10, ANL Shipping, General Electric, Elastoplast Sport and Leuko, Bondi Icebergs. - Oct 01 – May 02
-
Art Director – Web Design
Spike, Sydney, Australia
Developed concepts, illustration, design, art direction and animation for client presentations and in-house marketing. Concept development, illustration, design, art direction and animation for client presentations and in-house marketing.
Clients included: Spike’s web and print marketing material and Westinghouse Electronics. - Jan 00 – Oct 01
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Art Director – Web Design
Spike, Tokyo, Japan
Set up the Tokyo design department for Spike. Developed concepts, illustration, design, art direction and animation for client and company presentations.
Clients included: Issey Miyake archive, Levis, I&SBBDO, Solomon Smith Barney - Oct 98 – Jan 00
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Senior Designer/Art Director
Spike, Sydney, Australia
Designed innovative corporate websites in flash, dhtml and html.
Clients included:
- Elle Magazine - monthly update (award winner, see below)
- Australian Fashion Week (award finalist, see below)
- Elle Magazine - monthly update (award winner, see below)
- The Museum of Contemporary Art, NSW
- Ripcurl
- May 96 – Oct 98
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Freelance Fashion Designer, Web Designer, Lecturer and Illustrator
Sydney, Australia
Fashion Design
- Part-time fashion design lecturer at KVB Visual Communications College. Subjects included Portfolio Development and Applied Design.
- Designed a capsule collection for Bracewell women’s wear.
- Designed and co-ordinated capsule collections for The Big Toe Clothing Company street wear.
- Co-designed Victoria Cooper’s Winter 98 women’s wear collection.
- Illustration commissions for Collette Dinnigan, Nicola Finetti and Studio magazine.
- Website design for IM Imports - Lingerie. The site was nominated as a finalist in the Financial Review Web Awards 1998.
- Nov 95 – May 96
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Fashion Designer Assistant
Collette Dinnigan, Sydney, Australia
- Assisted Collette with all aspects of her business.
- Liaised with international fabric suppliers and local manufacturers to ensure orders were correct and on schedule.
- Co-ordinated freight and customs for local customers, international customers and wholesalers.
- Co-ordinated sample ranges, machinist, cutters, patternmakers and accessories.
- Illustrated work drawings for production and presentations.
- Feb 94 – Aug 94
-
Freelance Designer
Myer/Grace Bros Fashion Office, Melbourne, Australia
During my Honours year at RMIT I worked 3 days a week in the Myer/Grace Bros Fashion Office.- Day 1 & 2 - assisted with illustration, colour sorting, storyboards and the co-ordination and design of various home brand ranges.
- Day 3 - liaised with the lingerie buyer to develop the Esprit Intimate Apparel Range which Involved developing fabric prints utilising CAD based programs and drawing production sketches.
Awards and Achievements
- 2008
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Finalist - 14th Aimia Awards, Australia
News.com.au – Best Cross-Platform Content or Content Integration - 2000
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Winner - London Interactive Association Awards, London
Elle magazine – Best Media Promotion Website
Winner - Golden Awards of Montreux, Switzerland
Elle magazine – Best Editorial/Media/News Promotional Website
- 1999
-
IdN Design Awards, Hong Kong
Elle magazine – Macromedia Award Winner
Australian Fashion Week – Finalist - 1998
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Finalist - Financial Review Web Awards 1998, Sydney
IM Imports, Lingerie website
French Elle
Illustration for Collette Dinnigan.
David Jones
Illustration for Collette Dinnigan’s Poeme perfume display.
Studio Magazine
Illustrations published in Vol 14. No 53, Autumn/Winter 1996. - 1995
-
The Royal College of Art Graduate Fashion Show
Final year collection shown in Banqueting Hall, Whitechapel, London.
International Wool Secretariat
Awarded an International Wool Secretariat sponsorship to attend the final year of the Masters Degree Women’s Wear at the Royal College of Art in London. Included a visit to Milan, Italian fabric mills and meeting Romeo Gigli at his design studio.
- 1994
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Finalist - The De Crespi Design Awards, Milan, Italy.
Selected to submit two garments in the international competition.
Smart Works (fashion exhibition) at the Power House Museum, Sydney
Garment and design work exhibited
- 1993
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Winner - Australian Du Pont Lycra Awards.
Awarded the 1993 Mrs W.E Mc Pherson, OBE award for final year art – RMIT.
Accepted into Golden Key National Honour Society for Scholastic Achievement.
Education
- Sep 97 - May 98
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The Sound and Engineering College, Sydney, Australia
Certificate Diploma in Multimedia
- Sep 94 - Jun 95
-
The Royal College of Art, London, England
Accepted into the second year of the Masters Degree in Fashion Design
- Mar 91 - Aug 94
-
The Royal Melbourne Institute of Technology, Victoria, Australia
Bachelor of Arts in Fashion Design (First Class Honours)
- Aug 89 - Jun 90
-
Swire School of Design, Hong Kong Polytechnic, Hong Kong
Diploma in Design
- Jan 87 - Jan 89
-
The American School in Japan, Tokyo, Japan
High School Diploma. GPA – 3.489
